April 15, 1999: Is Mac Evangelism Dead?

When Apple was readying the Mac for market, they knew they would need strong developer support if the machine was to be a hit. To help convince developers to get on board, the company hired evangelists to get the word out. One of these was Guy Kawasaki.

After a hiatus from Apple Computer (Guy used the time to start his own company), Mr. Kawasaki returned and began evangelizing the Mac again. One of the more successful methods he employed was the Mac EvangeList, an e-mail that covered all the transgressions regarding the Mac made in the mainstream media. Many writers received onslaughts of e-mail after publishing erroneous or supposedly biased information about Apple computers.

The list was officially canceled because it was no longer needed but the reality was that Guy Kawasaki was leaving Apple Computer and there was no way someone could imitate Guy's unique style. The popular mailing list forwarded its last missive on April 15, 1999.