April 22, 1999: Best Buy Says Good-Bye to Macs
The first iMac was a huge hit, everyone wanted to sell the things. The second iteration featured multiple colors. As with most choices, one or two were more popular than the rest. Therein lies the rub. Apple was pushing five different colors of Macs: Tangerine, Strawberry, Lime, Grape and Blueberry.
Best Buy, well-known for their excellent taste in colors as long as the colors are blue and yellow, balked at carrying the entire spectrum of Macs. They preferred instead to sell only the more popular colors. Apple insisted that they sell all the flavors of the iMac.
Bridging the impasse proved impossible. Best Buy stopped selling the palette of iMacs this week in 1999.
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