December 10, 2002: Apple Matters Publishes First Article

"A serious yet irreverent look at all things Apple" was the mission statement, and the address of the site was www.applematters.com. The founder, owner, and publisher was (and still is) Hadley Stern.

What started out as a one-man show soon morphed into semi-regular articles and op-ed rants from three other contributors as the Apple Matters writing style caught the attention of an ever-increasing number of surfers.

Apple Matters' first article, I can't Find my Sherlock with my Sherlock was published on December 10, 2002.