How Will You Interact with the Apple Tablet?

by Chris Seibold Jan 12, 2010

If you were following Apple back in the days leading up to the switch to Intel, you may remember that by the time WWDC rolled around it seemed all but certain Apple was switching to Intel, but there was still plenty of uncertainty about how the switch would be made and how Apple would pitch it.

The switch is history but the persistent rumors about an Apple branded tablet have reached the same level of the Intel rumors immediately before the announcement: Everyone knows it is coming but no one is quite sure how Apple is going to pull this off. Will it be a giant iPhone? A stripped down MacBook? Just what can you do with a ten-inch screen-and-touch input?

Look around the web and you'll find any number of great mockups designed with image software. The problem with the mockups is that while they look beautiful and drool-worthy it is hard to wrap your mind around just how you'd interact with something physical that until now has existed only in digital form.

To get around this I started with the assumption that whatever Apple cranks out will look pretty good and, so I built a physical mockup. The thing I built is ugly, just cardboard glued to wood,  but still conforms to the supposed size of Apple's rumored device. Holding a physical representation of what everyone is sure Apple is coming out with taught me a few things.

 

The Tablet in Portrait Mode:

very ugly iSlate

See, I told you it was ugly. But it is size and weight appropriate. Handling this, er, prototype for a few days, it became apparent that the closest an Apple tablet was going to come to an iPhone was in Portrait mode. The arcs my thumbs made on the screen met (as shown in the pic) leaving plenty of room for a qwerty keyboard. There's a subtle difference here. With the iPhone you can span the entire keyboard with a single thumb. Unless you're Shaquille O'Neal that won't be the case with the tablet. I doubt this will be much of an impediment.

 

The Slate in Landscape Mode:

When you see the artist renderings in landscape mode they always have a big qwerty keyboard stretched across the bottom of the screen. Seems nice, but unworkable using only thumbs. Take a look:

on the side baby!

 

Here again you see the arcs made by my thumbs, but there is a big gap in between. Unless Apple has something clever up the corporate sleeve you won't be doing any double thumb typing in landscape mode. Certainly Apple could put an entire keyboard under each thumb or use some clever chording system but the standard dream of a huge keyboard navigatable only with thumbs should be summarily buried.

Which brings up the idea of typing with both hands while in landscape mode. That seems like a solution, after all a lot of people still have to look at the keys when they type, but when I tested ir on my "device", dual-hand typing didn't seem like a very good solution. Having my neck bent over to look at the keys wasn't a big deal, but it was impossible to keep the tablet from sliding around while I tried to type.

There are obvious alternatives, none of which seem very Apple-like. One handed typing while holding the device with the off hand is an option but it requires people to learn to type one handed. Many companies have attacked the problem by including a stylus for tablet style products but if an engineer suggested a stylus to Steve Jobs they'd be yelled at loud enough for it to be heard in Knoxville TN. I haven't heard any Steve Jobs yells out here so the stylus thing is doubtful. Perhaps some sort of surface on the bottom could keep the tablet from sliding, but it would have to have some serious holding power.

However, it is Apple we are talking about, so expect the tablet to have some clever programming and design traits that blow my little cardboard prototype clear to Cupertino and than on to Timbuktu.

 

Portability

Carrying the monstrosity of mockup-ery around for a few days reveals that this isn't a go-anywhere device. You have to make a conscious decision to carry it around because it isn't going to fit in your pocket unless your pocket is that big one up front on a pair of overalls. Maybe if there is a moonshiner app that would've worked okay for Popcorn Sutton, but for the rest of us this won't be a go-everywhere device unless it has some very compelling feature that makes you want to have it with you at all times. I can't imagine what that would be. Can you?

 

How unportable is the device? Here are some size comparisons:

ahh! crappy cardboard!

 

 

You've got to think Apple has something special in mind with this device, but you also have to be a little worried that the company is over reaching. The idea that this device will supplant netbooks seems farfetched. Half of the allure of netbooks is that they are dirt cheap and the other half of the appeal is that you've already got another computer.

So why is the  tablet coming? The simplest answer is that Apple thinks it will be a successful product. The harder question is: What will the tablet offer you that the iPhone and a MacBook don't? That is a tricky problem. It can't be a go-everywhere device, it can't be as powerful as a MacBook so just what will the tablet be? Apple has some marketing, and explaining, to do. 

 

 

Comments

  • I have these questions as well.  Whenever any PC maker would announce a new tablet PC, Mac fanboys would scoff, “Who wants that?” and “What would you use that for?”  I’m not sure how those questions are any different now, except that Apple is making it so they want it whatever it is.

    I can definitely see the uses for something like Surface, which is big, or the iPhone, which is small.  But the slate falls somewhere inbetween.  They’re calling it a “Kindle killer” but the Kindle costs, like, $250.  The slate will certainly be at least 3 times that price.

    But there’s no question that Apple will be able to address all of this in its announcement (provided they announce a slate wink).  Here’s what it does, here’s why you need it, and it only costs $x99.

    Beeblebrox had this to say on Jan 12, 2010 Posts: 2220
  • Great to see a DIFFERENT article on the slate. Everything else is regurgitation of rumours and worries - you’ve actually mocked up a tablet. In my own mental-mockup my tablet has a glass front (like the MacBook screen, or iPhone for that matter) and an entirely unibody aluminum back with no seams/joins/screws. But such a mental mockup doesn’t give me an idea of physical size, weight etc.

    Most interesting is your comment about moving around with it. Almost makes me wonder if it’s an in-home or in-office product only, which would be an interesting twist. How does it compare with lugging a laptop though?

    Based on my extensive wrong guesses of Apple product prices…. I guess US$599 and thus it’ll be US$699. BUT I feel Apple needs to release a “loss leader” to kick start the market (and their dominance of it), it’ll be interesting to watch.

    Greg Alexander had this to say on Jan 12, 2010 Posts: 228
  • “BUT I feel Apple needs to release a “loss leader”

    They never have before, and I don’t see them starting now.  wink

    Beeblebrox had this to say on Jan 12, 2010 Posts: 2220
  • Yeah, honestly I didn’t think that through, they certainly won’t make a loss.

    I’m thinking more about the iPod Touch, and the way they reduced the price to match the subsidised iPhone price. A 32GB iPod Touch is $300, that’s $400 cheaper than a 32GB iPhone, and I really don’t see that difference in the hardware construction cost.

    If the iPod Touch adds Apple’s regular 30% margin (iirc), then the iPhone must add an almost 200% margin. OR, the iPod Touch has little or no margin and the iPhone still adds a 100% margin - Apple knows in the end the margins even up and they make their regular margin overall.

    Ignoring the iSlate - my maths adds up, right?

    If that’s right, the question is whether Apple wants to set their regular margin, or start more borderline on their margin so that more people buy it, more developers get interested, etc. AND Apple might make their money through App sales, movie rentals, music sales, magazine subscription, etc etc. Does it have enough money in that?

    And in a few months the technology costs come down and Apple starts making more money.

    Greg Alexander had this to say on Jan 12, 2010 Posts: 228
  • Thanks or the compliment Greg. Actually mocking one up and dragging it around left me with a lot of questions.

    Your math seems correct but Apple has never seem to grasp the idea that tech costs come down and they can make up the difference elsewhere. Maybe Apple is thinking ahead with the slate but I doubt it. I know there are rumors that Apple has already lined up developers and publishers for the device but I am a bit skeptical. My checks have revealed no certainty in the publishing world.

    I suspect that if Apple doesn’t think the company can get 30% margins on the thing they wouldn’t be making it. Besides, has apple ever come out with a product that left people thinking “Wow, that is surprisingly cheap”?

    Chris Seibold had this to say on Jan 12, 2010 Posts: 354
  • Apple has kind of grasped the idea that it can make its profit elsewhere.

    The iPhone started with a delayed payment received through monthly contract fees. The iPod touch can not be a straight 30% margin - so has a different goal (iPhone upgrades, or app purchases (& music & tv)?).

    But here we’re talking fundamental vision for long term profit, and I don’t think we have a clear idea of how Apple does that - except to say they make their money by charting their own course and generally keeping quality (and charging for it) where others make cuts.

    Greg Alexander had this to say on Jan 13, 2010 Posts: 228
  • “Apple has kind of grasped the idea that it can make its profit elsewhere.”

    I honestly don’t think this is the case.  I think Apple has grasped the idea that by vertically integrating the product line, they can make MORE money than just the straight up 30% margin they’re used to.

    To wit, the iMac/Mac Pro/Macbooks make a 30% margin on the hardware, then that’s pretty much it.

    But the iPod Touch/iPhone are different.  While they do kickbacks from AT&T;that add thousands in profit to the iPhone, they really make some dough by running and tightly controlling the one and only store thru which you can get applications for those devices.

    The future of Mac computer is the App Store, a vertical monopoly owned and operated by Apple.  By making the iSlate a “bigger iPhone” instead of a “tablet Mac” they’ve set the precedent of an App Store and can maintain that monopoly control.

    Btw, I’d LOVE to be wrong about that.  But this is finally and long last what Jobs has always wanted, to control absolutely everything, including the software you’re allowed to run on your (his) computer.

    Beeblebrox had this to say on Jan 14, 2010 Posts: 2220
  • 2 products stand out as Apple “changing it’s tune”.
    Most products stick to their price points pretty closely.

    The iPod Touch, iirc, was priced a few notches higher, but people kept saying how the iPhone was $299 (or whatever) so they ended up dropping the iPod Touch price to match that apparent price.

    The AppleTV dropped price about 40% in the US when iTunes movie rentals were released. The price did NOT drop in other countries. When other countries got rentals, the price then dropped here.

    So they are aware of the value of lowering their upfront cost to make their money elsewhere. But whether they’ll do something interesting in that manner on the slate is anyone’s guess smile I hope they will, and think it makes sense.

    Greg Alexander had this to say on Jan 14, 2010 Posts: 228
  • “The AppleTV dropped price about 40% in the US when iTunes movie rentals were released.”

    They lowered the price on the AppleTV because it wasn’t selling worth a crap.  That’s not a change of tune so much as it was a desperate move to increase sales.

    There is no such issue with the iPhone/iTouch.  They have the best of both worlds on those products:  Huge profit margins AND a vertical monopoly on applications distribution.

    Beeblebrox had this to say on Jan 14, 2010 Posts: 2220
  • Nope Beeblebrox.
    While it IS selling bad apparently, they dropped the price when rentals were released, and they did not drop it in other countries. They dropped the price about 8 months later (iirc) in Australia, when movie rentals were released here.

    It’s way too co-incidental.

    Greg Alexander had this to say on Jan 14, 2010 Posts: 228
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