Benedict's Profile

"Apple - ...they don’t require heaps of maintenance, they just let you get the job done as simply and effortlessly as possible." Funny, that's how I sold Macs back when I worked at Microcenter, Computerware (Macsource), Computer City and CompUSA (1992-1998 era). You could spend a weekend fixing & tinkering with your PC and have some semblance of feeling like you accomplished something, or you can buy a Mac, get whatever work you needed to be done and go do something else to enjoy your weekend (fish, hike, spend time with loved ones, etc). Apple Macintosh, "it just works" would be a great campaign for Apple, too bad they are too stupid to ever do it.