Apple has the technology on the shelf, they will make it. A lot of the products they introduce are based on investor demand, such as the iPod radio accessories, and boombox. Also, this is a new business area, so they have little to compete against, success is easier to accomplish as a first-mover. The new device will essentially be a super iphone, so the component prices will be more than covered when the device sells for 3 times an iphone's price.
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