I have a few comments to add:
1. Hang in there Oz, we just got TV shows in Canada a few weeks ago. Navigating all of the unions and bureaucracy takes time. Hold tight! Took forever to get the music store the first time around as well.
2. The movie studios are all on board because this is about rentals not internet distribution rights... the studios love this because this is what the WGA strike (the backdrop to all of these events) is all about... artists don't get paid for movie rentals in North America. The studios have no obligation to artists on rentals in the US. It wasn't about rentals + sales, it was just rentals.
3. I'm pleased that we don't have to pay an upgrade tax for the software for Apple TVs already purchased... not sure of what accounting tricks let us get the upgrade for free when the ipod touch owners must pay, but i understand that Apple has paid dearly in the past for going afoul of US accounting practices, so I assume they've done their homework on this.
4. International movie rentals will be available before the end of the year. Less than half an hour to do a direct download for a few bucks versus sometimes days to get something on bit torrent (unless it's top of the list). And Steve did point out that they wanted to push some of the movies that are great but not necessarily top ten. Getting these movies online is not obvious nor immediate. Oh, and I can't tell the difference between 1080p or 720p on a good flat screen, even if others claim they can.
Just my two cents on this.
MacWorld 08: Few Surprises But Still a Lot to Get Excited About