Pete K's Profile

Okay, I'll bite on the fact that not many early adopters (pc users) are picking up a mac. But I don't understand how the graph depicts the markets slow adoption of OSX. Wouldn't a company that was using OS9 just buy the next mac on the same purchase schedule as before but instead of using OSX, they load OS9? Why would they hold out purchasing a new computer just because a new operating system was introduced? They could still keep their old operating system.

I don't think there's that many switchers either. I've tried a few times to talk a few mainstream (non tech) people to a mac and they want to but they just go back to what they're used to. The main reason I got was that with Windows, they have other people they can ask for help from. It's the new adopters that initially try the product and they convince others to buy which works it's way to the mainstream. The iPod still isn't in the mainstream. It's getting closer every christmas season but it still hasn't hit it yet. The vast majority of people I know don't have one. It's not like a toaster, TV, or DVD player (which my grandma just bought...mainstream product) So with the iPod, early adopters convinced the mainstream and the mainstream is buying in. This process takes years and years for tech products. The iPod is still way too young for the mainstream but sales will multiply like mad after this season as the mainstream convince other mainstream. That's where sales get crazy. So, with the mac, early adopters have been trying to convince mainstream for years and years and they still aren't really buying in. People go into the Apple store, look at the pretty computers, ew and ah then move to the back where the iPods are (note that the iPods accessories are at the back of the store where the customers have to pass the computers). This brings us to the most convincing argument. Steve Jobs is [email protected] smart as [email protected] He's not advertising the mac because he knows this. He would be wasting money advertising. He's waiting and saving up all that stockpile of cash until his computer can run all windows products on the Mac so there's no incompatibility problems. Note the move to the two button mouse, iPods to USB only and that command button is getting moved soon to the control button, and obviously Intel. Also note that SJ dropped the switcher campaign because he found out that it's a waste of money to invest in that strategy because that's not what is fueling the increase in Mac sales. The increase in Mac sales is due to OSX getting to be one slick OS. It has all the tools you need, Mail, Safari, iPhoto, etc. The increase in Mac sales is just that he's switching early adopters back that went to Windows 5 years ago, myself included. OS 9 was pretty rough cause there just weren't any programs for it. Further examples of Steve's brain is the earbuds are still white. Those things are walking advertisements about the iPod. He'll shoot himself before he changes the color of those. People link those white wires to those happy silloutes in the commercials... where ALL you see are WHITE EARBUDS. There's only one thing Steve wants in this world and that's to make Gates sh!t his pants over his financial statement. 1) You can never underestimate SJ, he thinks of everything. for example, that people want black headphones. With #1 true, you can deduce that not many people in the mainstream are switching or Apple would be broadcasting to those people like mad.