rahb's Profile

Surely you meant that the online store SERVED its millionth customer? "Many commentators disparage the use of service in contexts where serve is also possible. They favor restricting service to those senses which are uniquely its own, especially 'to repair or provide maintenance for,' as in 'service a car'." (Merriam-Webster's Dictionary of English Usage, 1994) "Ordinarily the verb to serve ought to be used. 'Service' should be used only if the writer believes that 'serve' would not be suitable in idiom or sense, especially since service also denotes the male animal's function in breeding." (Bryan A. Garner, Garner's Modern American Usage, Oxford University Press, 2003)