"When all is said and done one conclusion becomes seemingly inescapable: the Mac has little chance of near term revolutionary market share growth."
My question is why does anyone want apple to have market share growth? I see the negatives out weighing the positives.
"Why should they buy a mac? Do you want to be so elitist that the platform doesn’t survive?"
I want to be elitist enough that we can keep all the garbage off of the mac platform that has destroyed the Windows platform (viruses, spyware, malware- also cheap hardware)). Steve Jobs once compared Apple to a BMW (they both have about the same market share). And he said "What's wrong with a Bmw?" There is nothing wrong with being a high-end high quality product. If you want to get the mac platform to the masses then you will have to lower hardware quality to compete with the $329 dells. Then let's see how reliable your mac is in 3 or 4 years. Also if we get too much market share then the programmers writing spyware, viruses, etc.... will have a little more incentive to target the mac. The biggest reason the people I recommended a mac to agreed to spend extra to get one was so they could use the computer and the internet and not worry about constant pop ups and spyware running. They didn't want to deal with constantly updating virus definitions and constantly running Adaware to delete programs.
As long as Apple can maintain the market share it has now and "survive" what real benefit is there to dramatically increasing market share?
"These regular people are exactly the people who are buying millions of machines from Dell. Precisely the people Apple should advertise to."
Why again do you want these people to buy a mac?
What is Apple supposed to market then? All those features are the strongest and most important. The people you describe who only want to check email and download some music also really don't need the advantages of a fast processor or a good sized amount of ram. Those people could probably be perfectly content on a blue and white G3. So why should any PC manufacturer advertise any of these crazy, so hard to understand tech specs or new features, since it is going over the head of 95% of the non paste eating geeks and computer professionals. It's like buying a car, most people do not understand all the features they are getting, but they think the car is good because it comes with them. I have converted many pc users to the mac platform and the public opinion I have heard is that the mac is just easier to use. I think that message is already out there. I mean, Apple is making the best personal computers in the world, so we shouldn't announce it beacause too many people won't understand it. I say those people don't need macs.
Also I am not for Apple gaining too much marketshare. Aside for the money Apple would make, I don't see any good coming out of it.
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